*Talks & Workshops
I love lecturing. That moment in which new understandings, insights, inspiration, clarity, are formed. I lecture at universities, in the executive programs at Tel Aviv University, NYU, Columbia, and Kellogg.
I also offer that same expertise to organizations and companies, at conferences and special workshops. My lectures are not only based on academic knowledge, but also on my extensive professional background, my practical experience that I have gained through my innumerable fascinating work meetings with entrepreneurs and executives around the world, and are tailored to the relevant audience.
*Talks & Workshops
I love lecturing. That moment in which new understandings, insights, inspiration, clarity, are formed. I lecture at universities, in the executive programs at Tel Aviv University, NYU, Columbia, and Kellogg.
I also offer that same expertise to organizations and companies, at conferences and special workshops. My lectures are not only based on academic knowledge, but also on my extensive professional background, my practical experience that I have gained through my innumerable fascinating work meetings with entrepreneurs and executives around the world, and are tailored to the relevant audience.
*How & Why
Despite my academic degree and research background from my doctorate, my professional experience is not limited to academia. In recent years I have been closely, and intensively, advising investors, entrepreneurs and senior executives. My experience also includes several years at one of Israel’s leading strategic consulting firms. I am also an investor, co-owner and a board member myself. This seemingly split professional personality led to my very strong interest in how marketing theory and research intersect with the real world, and particularly in the question, “so how can ‘this’ be used, practically?”
That is why, in all of the lectures, workshops and courses I give, I combine the current theories and models with practical examples and real-life case studies, as well as stories to provide participants with strategic and theoretical understanding as well as practical tools they can implement. The workshops and the courses also include hands-on, practical work by the participants, tailored to their needs or to the needs of the organization.
I lecture regularly in Israel and around the world, for private companies, academic executive programs, internal organizational programs, for organizations and at conferences. In December 2011, I lectured at TEDxJerusalem
Where do I lecture?
Gil Peretz, Chairman, The Business Training Center
“Liraz has an outstanding ability to take a bird’s-eye view of trends, to analyze them and create a model that explains the process through which they emerge and spread, and to communicate these insights professionally, clearly and simply. Liraz knows how to perfectly customize the contents of her lectures and the format of her presentations to large audiences or an intimate executive meeting, and to create workshops that are an outstanding match for the personalities and needs of the participants. The result - an audience that enjoys a professional, witty and fun presentation, that is able to make far better professional decisions thanks to the empirical - and practical - knowledge they receive.”
Efrat Neuerman,Innovation leader, Motorola Solutions R& D Center
“Dr. Liraz Lasry conducted a Storytelling workshop for our development engineers. The workshop was fabulous and included academic knowledge, practical examples and lots of humor. The workshop generated a great deal of interest among the engineers and helped them think outside the box and understand how to build a story and how to present an engineering concept in an optimal and communicable manner. The session emphasized the most important and effective points, and after the workshop, we could see a clear and great difference in how things were presented. We would be very happy to work together again in the future.”
Dr. Sharon Hefetz, Assistant to the Chairman of the Board, Bank Hapoalim
“I invited Dr. Liraz Lasry to speak to the Bank Hapoalim Board of Directors about the important and intriguing process through which trends spread on social and digital networks, an important process, particularly for the banking industry, and specifically for Bank Hapoalim, as the leader in digital banking. The lecture was fascinating and thought provoking, and it fit perfectly with the Board’s strategic planning discussions".
Gil Peretz, Chairman, The Business Training Center
“Liraz has an outstanding ability to take a bird’s-eye view of trends, to analyze them and create a model that explains the process through which they emerge and spread, and to communicate these insights professionally, clearly and simply. Liraz knows how to perfectly customize the contents of her lectures and the format of her presentations to large audiences or an intimate executive meeting, and to create workshops that are an outstanding match for the personalities and needs of the participants. The result - an audience that enjoys a professional, witty and fun presentation, that is able to make far better professional decisions thanks to the empirical - and practical - knowledge they receive.”
Efrat Neuerman,Innovation leader, Motorola Solutions R& D Center
“Dr. Liraz Lasry conducted a Storytelling workshop for our development engineers. The workshop was fabulous and included academic knowledge, practical examples and lots of humor. The workshop generated a great deal of interest among the engineers and helped them think outside the box and understand how to build a story and how to present an engineering concept in an optimal and communicable manner. The session emphasized the most important and effective points, and after the workshop, we could see a clear and great difference in how things were presented. We would be very happy to work together again in the future.”
Survival to Growth
Executives and HIP (High-Impact Professionals) have a tendency to push themselves to the limit, leading toward growth and success. They often find themselves bouncing back and forth between crisis (‘Survival’) situations and opportunity (‘Growth’) situations, for several times within every long intense workday.
Through a set of HIP-tailored theory, methods, exercises and tools from all three layers of Perception and Behaviour – cognitive/mental, emotional and biological – participants are given the opportunity to take a break from the rushing routine to curiously explore their own patterns, barriers, and challenges from a fresh perspective – and choose their own renewed operating-mode that they can immediately start implementing the next day.
Exponential Impact
TALK/WORKSHOP NO.1 : THE NEW RULES OF MAKING AN IMPACT: The revised art of Viral Storytelling
The current challenging times are changing the rules of making an impact: people are flooded with information, messages, constant online ‘noise’ – and suffer from “Collective ADD”. What are the new rules of making an impact with your messages and leadership vision in these challenging times? What are the secret key success factors? What is the NEW art of Storytelling?
TALK/WORKSHOP NO.2 :
CREATING AND SPREADING INNOVATION
Why do certain types of innovation become popular and ‘viral’; while others fail and disappear? What are the characteristics that can create viral innovation or a ‘trend’? What factors affect social adoption of this type of innovation? Is there a special type people, groups, organizations, or communities that influence the impact and spread of certain innovations more than others? How do you make the story itself go viral? What is the psychological mechanism that makes people adopt an innovation and tell others (or not)?
XPAND Performance
Executive & Team Training
XPAND Performance is tailored to train teams of founders, executives, employees, and investors who work in high-pace intensive environments for peak performance under stress and exertion – both acute and chronic planned and unplanned.
Participants learn and practice how to develop and maintain – individually and as a team – balance, resilience, clarity, focus, mental control, and creativity, in the hectic everyday life as well as under the most challenging conditions.
