*Talks & Workshops

I love lecturing. That moment in which new understandings, insights, inspiration, clarity, are formed. I lecture at universities, in the executive programs at Tel Aviv University, NYU, Columbia, and Kellogg.

I also offer that same expertise to organizations and companies, at conferences and special workshops. My lectures are not only based on academic knowledge, but also on my extensive professional background, my practical experience that I have gained through my innumerable fascinating work meetings with entrepreneurs and executives around the world, and are tailored to the relevant audience.

Contact me >

*Talks & Workshops

I love lecturing. That moment in which new understandings, insights, inspiration, clarity, are formed. I lecture at universities, in the executive programs at Tel Aviv University, NYU, Columbia, and Kellogg.

I also offer that same expertise to organizations and companies, at conferences and special workshops. My lectures are not only based on academic knowledge, but also on my extensive professional background, my practical experience that I have gained through my innumerable fascinating work meetings with entrepreneurs and executives around the world, and are tailored to the relevant audience.

Contact me >

*How & Why

Despite my academic degree and research background from my doctorate, my professional experience is not limited to academia. In recent years I have been closely, and intensively, advising investors, entrepreneurs and senior executives. My experience also includes several years at one of Israel’s leading strategic consulting firms. I am also an investor, co-owner and a board member myself. This seemingly split professional personality led to my very strong interest in how marketing theory and research intersect with the real world, and particularly in the question, “so how can ‘this’ be used, practically?”

That is why, in all of the lectures, workshops and courses I give, I combine the current theories and models with practical examples and real-life case studies, as well as stories to provide participants with strategic and theoretical understanding as well as practical tools they can implement. The workshops and the courses also include hands-on, practical work by the participants, tailored to their needs or to the needs of the organization.

I lecture regularly in Israel and around the world, for private companies, academic executive programs, internal organizational programs, for organizations and at conferences. In December 2011, I lectured at TEDxJerusalem

Where do I lecture?

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Survival to Growth

Survival to Growth

Executives and HIP (High-Impact Professionals) have a tendency to push themselves to the limit, leading toward growth and success. They often find themselves bouncing back and forth between crisis (‘Survival’) situations and opportunity (‘Growth’) situations, for several times within every long intense workday.

Through a set of HIP-tailored theory, methods, exercises and tools from all three layers of Perception and Behaviour – cognitive/mental, emotional and biological – participants are given the opportunity to take a break from the rushing routine to curiously explore their own patterns, barriers, and challenges from a fresh perspective – and choose their own renewed operating-mode that they can immediately start implementing the next day.

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From Survival to Growth

Hands-on workshop

Executives and HIP (High-Impact Professionals) have a tendency to push themselves to the limit, leading toward growth and success. They often find themselves bouncing back and forth between crisis (‘Survival’) situations and opportunity (‘Growth’) situations, for several times within every long intense workday.

Naturally, their well-trained inner "operating-system" quickly and automatically adjusts to the situation at hand. This highly-responsive, automatically-adjusted mechanism, however, is also significantly limiting their ability to activate Growth mindset in the midst 'Survival' situations, thus limiting the vastness and richness of opportunities for dramatic growth. In the long term, this ends up leading them into high chronic stress levels, eventually damaging their own performance and impact as well as their professional relationships and team.

Can you deliberately and actively control and switch from Survival operating-mode to Growth operating-mode WITHIN a Survival-situation? Can you do anything about your team's and colleagues' operating system? How do you find a renewed sense of energy, clarity, focus and growth opportunities - as an individual and as a team - WITHIN the intense daily professional routine, right now, without having to wait for retirement or pay high personal/professional prices?

Through a set of HIP-tailored theory, methods, exercises and tools from all three layers of Perception and Behaviour - cognitive/mental, emotional and biological - participants are given the opportunity to take a break from the rushing routine to curiously explore their own patterns, barriers, and challenges from a fresh perspective - and choose their own renewed operating-mode that they can immediately start implementing the next day.

Length & Format:

From 1hr 'eye-opening' talk to a 3.5hrs hands-on workshop.

Exponential Impact

HIP & Organizational Toolkit

TALK/WORKSHOP NO.1 : THE NEW RULES OF MAKING AN IMPACT: The revised art of Viral Storytelling

The current challenging times are changing the rules of making an impact: people are flooded with information, messages, constant online ‘noise’ – and suffer from “Collective ADD”. What are the new rules of making an impact with your messages and leadership vision in these challenging times? What are the secret key success factors? What is the NEW art of Storytelling?
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TALK/WORKSHOP NO.1 :

THE NEW RULES OF MAKING AN IMPACT: The revised art of Viral Storytelling

The current challenging times are changing the rules of making an impact: people are flooded with information, messages, constant online 'noise' - and suffer from “Collective ADD". What are the new rules of making an impact with your messages and leadership vision in these challenging times? What are the secret key success factors? What is the NEW art of Storytelling?

Whether your goal is motivating, impacting, selling or leading; Whether your audience is your employees, customers, colleagues, employers, investors, your community - or your children; Whether you use emails, conversations, presentations, Facebook or Linkedin posts - How, in this new challenging era, can you get people to pay attention to your message, internalize it, act upon it - and even spread the words and tell others?

The workshop includes actual, hands-on, practicing of the tools by the participants. Exercises will be customized to Commit's current agendas and goals.

Length & Format:

From 1hr 'eye-opening' talk to a 3.5hrs hands-on-workshop.

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TALK/WORKSHOP NO.2 :
CREATING AND SPREADING INNOVATION

Why do certain types of innovation become popular and ‘viral’; while others fail and disappear? What are the characteristics that can create viral innovation or a ‘trend’? What factors affect social adoption of this type of innovation? Is there a special type people, groups, organizations, or communities that influence the impact and spread of certain innovations more than others? How do you make the story itself go viral? What is the psychological mechanism that makes people adopt an innovation and tell others (or not)?

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TALK/WORKSHOP NO.2 :

CREATING AND SPREADING INNOVATION

TA new generation of innovations has emerged - and it is spreading more quickly and intensely than ever. products, technologies, behaviors, ideas that spread like wildfire. Just think about Zoom, AI, Spotify, ChapGPT, "Me Too" campaign, Slime, Bitcoin, Veganism, Co-Working spaces, WFH (work from home), wearing masks and keeping social distance - or protesting it. Tech, Product and Behavioral ‘epidemics' that create

the biggest business - and social - impacts of our time.

Wouldn’t we all like to create such impactful epidemics? Whether it’s an executive wishing to create and spread an innovative inner-organizational behavior amongst her colleagues/employees, a corporate or a startup wanting to create product

innovation that quickly spreads amongst customers - whether B2C or B2B, a person wishing to create a 'viral' social-impact movement in his/her community, or a parent wishing to spread a certain behavior in his kids' school.

Why do certain types of innovation become popular and 'viral'; while others fail and disappear? What are the characteristics that can create viral innovation or a 'trend'? What factors affect social adoption of this type of innovation? Is there a special type people, groups, organizations, or communities that influence the impact and spread of certain innovations more than others? How do you make the story itself go viral? What is the psychological mechanism that makes people adopt an innovation and tell others (or not)?

The talk/workshop examines how to create innovation that will become widely popular quickly ('viral';'trend'), and discusses several key success factors that contribute to the creation and success of innovations in the new era, applicable to all types of innovations - products, services, tech, behaviors, inner-organizational innovation, etc.

The workshop format includes hands-on implementation customised to the company's goals

Length & Format:

From 1hr 'eye-opening' talk to a 3.5hrs hands-on-workshop.


XPAND Performance

Executive & Team Training

XPAND Performance is tailored to train teams of founders, executives, employees, and investors who work in high-pace intensive environments for peak performance under stress and exertion – both acute and chronic planned and unplanned.

Participants learn and practice how to develop and maintain – individually and as a team – balance, resilience, clarity, focus, mental control, and creativity, in the hectic everyday life as well as under the most challenging conditions.

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XPAND PERFORMANCE

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